En el marco de la última edición de FITUR en Madrid, nuestro país hizo hincapié en su propuesta enogastronómica.

Como todos los años, pasó una nueva edición de la Feria Internacional de Turismo, la cita más importante de la actividad, que se desarrolla habitualmente en Madrid, España. Allí concurren todos, desde destinos a prestadores. Y la prensa, por supuesto. En ese marco, con una asistencia que no para de crecer con el transcurso del tiempo, la Argentina tuvo un papel destacado, gracias a sus productos y paisajes. 

Sin embargo, hubo una verdadera estrella. ¿De qué hablamos? El secretario de Turismo de la Nación, Gustavo Santos y el gobernador de Mendoza, Alfredo Cornejo, junto a la presidente del Ente Turismo Mendoza, Gabriela Testa, presentaroon la muestra “Mendoza y su oferta gastronómica” haciendo hincapié en la producción vinícola de la provincia en el stand de la Asociación Española de Enoturismo.
Vale recordar que Mendoza produce 10 millones de hectolitros de vino al año, lo que supone el 70% de la República Argentina. Su oferta de enoturismo es significativa en cantidad con 150 bodegas abiertas al turismo y con una arquitectura de sus bodegas integradas armoniosamente en el paisaje natural.

Además, y no es menor, a la hora de complementar un paquete hay museos y propuestas innovadoras, como alojamientos y restaurantes temáticos, excursiones a medida, catas especiales en hoteles 5 estrellas y actividades culturales y deportivas.

Pensando en el  europeo
“El gobierno provincial reafirma su compromiso con el desarrollo de la industria turística”, aseguró Sebastian Giobellina, presidente del Ente Tucumán Turismo, otro de los representantes que asistió a FITUR 2019. El funcionario además explicó que el trabajo no lo hacen solos, “sino que como en otras oportunidades, invitamos a empresarios que desean exhibir nuestros atractivos y vincularse comercialmente con el mercado europeo”.

En ese sentido, y en consonancia con la iniciativa de Santos y Cornejo, aseguró: “Somos una opción que conjuga la más rica historia del país junto a un calendario de fiestas populares, atractivos naturales y una gastronomía con identidad propia sumada a una Ruta del Vino en expansión, que no resulta indiferente a los operadores mayoristas”. 

Consolidación regional
Durante 2019, Argentina será Viñedo Invitado en la “Cité du Vin de Bordeaux”, evento en el que Mendoza tendrá un rol protagonista. Por ello, se firmó el Convenio Marco de Cooperación y Colaboración, por el que las partes acuerdan implementar acciones tendientes a desarrollar de forma conjunta proyectos de interés regional y promover el progreso, tanto en los aspectos cultural, turístico, económico, educativo y social.

“Estamos muy contentos de firmar este convenio porque estamos seguros que ambas regiones ganaremos con él. El vino es algo que nos representa y eso lo compartimos con Francia” afirmó Gustavo Santos.
El Comité Regional de Turismo de Nouvelle-Aquitaine aportará su apoyo a Mendoza en su comunicación con los medios y en la organización de encuentros institucionales, al tiempo que Mendoza invitará a los actos organizados en ese marco a los representantes de la Región de Nouvelle-Aquitaine.

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