El defensa del club Barcelona Gerard Piqué es el  nuevo protagonista de un vídeo promocional para potenciar la proyección turística de Cataluña, en una campaña organizada por la Agencia Catalana de Turismo (ACT) de la Generalitat.

La campaña tiene como objetivo aprovechar la fama internacional del futbolista para promocionar el turismo de calidad en Cataluña "a través de un relato más emocional, centrado en las personas, su territorio y sus vivencias", aseguró en un comunicado la ACT.

El vídeo protagonizado por el jugador azulgrana acumula más de 200.000 reproducciones en su perfil de Twitter en seis días, y en solo media hora en su página de Facebook ha sobrepasado las 10.000 visualizaciones.El vídeo recorre los principales rincones ligados a la vida del jugador. En él, el defensa azulgrana ayuda a conocer el territorio a partir de los valores del esfuerzo, la diversidad y la superación para lograr situarse entre los mejores desde el trabajo y la innovación.
El vídeo, de una duración de 1 minuto y 45 segundos, recorre Catalunya a través de las vivencias y paisajes de la vida del jugador, vinculados a su experiencia personal y profesional mediante imágenes de Sant Guim de Freixenet, en la comarca de la Segarra, la Noguera Pallaresa, la Garrotxa, la costa de Barcelona y la Ciudad Condal. Mientras tanto, Piqué explica sus retos y revela lo que le mueve a hacerles frente.

El spot, editado en castellano, catalán, inglés y francés, finaliza con un desafío de Piqué al espectador: “Creo que todo el mundo debería venir a Catalunya, como mínimo una vez en la vida ¿Aceptas el reto?” pregunta.
El video se puede ver en el Link https://youtu.be/rVBjRJBGqzk

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